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Felipe Carreras | Digital Transformation Leader | Entrepreneur | Strategist
Practical Frameworks Built on 20+ Years of Strategy
I’ve spent 20+ years in digital transformation and organizational change. One belief has shaped all of it: the right systems free people to focus on their mission rather than their mechanics.
That’s what the frameworks here are built to do. The Marketer’s Compass, Steps & Stops Strategy, and Five Flames Model aren’t theory. They’re systems that work because they’re grounded in what actually works—across industries, team sizes, and contexts where mission matters more than budget.
Everything I build starts from the same place: strong fundamentals outlast trends. Real systems beat hacks every time.
Why These Frameworks?
Whether you’re navigating personal growth, leading a team, or building an organization—the same problem appears: clarity on where you want to go, but no reliable system to get there.
- For yourself: The Five Flames Model and Steps & Stops Strategy help you define what success actually means to you, separate from what you’re supposed to want. They give you a framework for turning goals into action and recognizing obstacles as information, not failures.
- For your organization: The Marketer’s Compass solves the scattered-team problem. When marketing (or strategy) isn’t centralized, it becomes chaos—unclear ownership, conflicting messages, wasted effort. This framework organizes strategy into manageable pieces so your team knows what to say and how to prove it.
All three are built on systems that have worked across organizations of every size and contexts where mission matters. I’ve tested them, refined them, and published them so you don’t have to reinvent the wheel.